“If we made something that we wanted to see, others would want to see it, too.”

— Ed Catmull, Creativity, Inc.

“Make it obvious. Make it attractive. Make it easy. Make it satisfying.”

— James Clear, Atomic Habits

“Buffalo Hump had one of those Comanche names… that…whites could not quite bring themselves to translate. His Nermernuh name, properly transliterated, was Po-cha-na-quar-hip, which meant, ‘erection that won’t go down.””

— S.C. Gwynne, Empire of the Summer Moon

“The lowest-income households in the US on average spend $412 a year on lotto tickets, four times [than] the highest income groups…. Forty percent of Americans cannot come up with $400 in an emergency…. That seems crazy to me.”

— Morgan Housel, The Psychology of Money