“If we made something that we wanted to see, others would want to see it, too.”

— Ed Catmull, Creativity, Inc.

“Make it obvious. Make it attractive. Make it easy. Make it satisfying.”

— James Clear, Atomic Habits

“Buffalo Hump had one of those Comanche names… that…whites could not quite bring themselves to translate. His Nermernuh name, properly transliterated, was Po-cha-na-quar-hip, which meant, ‘erection that won’t go down.””

— S.C. Gwynne, Empire of the Summer Moon

“The lowest-income households in the US on average spend $412 a year on lotto tickets, four times [than] the highest income groups…. Forty percent of Americans cannot come up with $400 in an emergency…. That seems crazy to me.”

— Morgan Housel, The Psychology of Money

“Humanity isn’t alone in the universe. And I’ve just met our neighbors. “Holy fucking shit!””

— Dr. Ryland Grace, main character

“All because I chased down a wet dream, literally. GREENLIGHT.”

— Matthew McConaughey

“I thought you would like to know that you’ve won the Nobel Prize.”

“Yea, but I’m sleeping! It would have been better if you had called me in the morning” – and hung up.”

— Dr. Richard Feynman