“If we made something that we wanted to see, others would want to see it, too.”

— Ed Catmull, Creativity, Inc.

“Make it obvious. Make it attractive. Make it easy. Make it satisfying.”

— James Clear, Atomic Habits

“Buffalo Hump had one of those Comanche names… that…whites could not quite bring themselves to translate. His Nermernuh name, properly transliterated, was Po-cha-na-quar-hip, which meant, ‘erection that won’t go down.””

— S.C. Gwynne, Empire of the Summer Moon